Proudly serving Jacksonville since 1990

Relax. Let Falcon handle the hassle.

Family-run property management in Jacksonville and Duval County. Licensed Florida brokers. One flat 10% management fee. Same office on St Augustine Rd for 36 years.

Get a free owner consultation → View available rentals

Est. 1990 Same office on St Augustine Rd for 36 years

10% One flat management fee — nothing else added

$0 Markup on repairs — our crew, your receipt

Licensed Florida real estate brokers, family-run

Where to start

Who are you here for?

Whether you own a Jacksonville rental or you're looking for one, we've got you covered.

For property owners

I own a property

Looking for a Jacksonville property manager who picks up the phone and charges one flat fee — no leasing fees, no markup on repairs.

See services for owners → For tenants

I'm looking to rent

Browse available rentals across Jacksonville and apply online through our secure tenant portal.

See services for tenants →

What we do

Six things we do every day.

For the Jacksonville owners and tenants who count on us — trustworthy, local, hands-on.

01 Property management One flat 10% fee covers tenant placement, screening, lease prep, monthly accounting, and 24/7 maintenance coordination. 02 Tenant placement We market across MLS, Zillow, Trulia, Realtor.com, and Apartments.com — and screen every applicant before we recommend them. 03 In-house maintenance Adam runs our own field crew. No vendor markup, no week-long waits, no middleman between you and the people fixing your property. 04 Monthly statements Virginia closes the books every month. Line-item statements, real receipts, clean numbers — on time, ready for your CPA. 05 Available rentals Browse current Jacksonville rentals and apply online through our Yardi tenant portal. 06 Hurricane prep & emergency Florida coastal property comes with weather. Pre-storm checklists, post-storm inspections, and 24/7 emergency dispatch.

The numbers that matter

Run like a family firm, priced like one too.

36yrs Managing Jacksonville rentals from the same address

10% One flat fee — no leasing, renewal, or hidden fees

$0 Markup on repairs — what the work cost is what you pay

24/7 Emergency maintenance dispatch, before and after storms

Why owners choose Falcon

What you can expect from us.

Local-only

We only manage properties in Jacksonville and Duval County. No call centers, no offshore agents — when you call, you reach Joana at our office on St Augustine Rd.

36 years, same address

Founded by H. Winship Dowell in January 1990. Run today by H. Winship as President and his son Winship Dowell as broker — both licensed Florida brokers. Same office on 3515 St Augustine Rd for 36 years.

One flat fee

10% of monthly rent. That's it. No leasing fees, no renewal fees, no markup on repairs. What you see on the invoice is what we paid.

Honest books

Monthly owner statements with line-item detail. Virginia reconciles, posts, and sends — every month, no exceptions, ready for your CPA.

What our owners say

Real reviews from Jacksonville.

I had a great experience working with the team at Falcon when my account was transferred to them. Both ladies in the office were very helpful and communicated clearly. Zero issues.

Maria O. Property owner ★★★★★

"As a tenant, I've had a great experience with this property management company. They are responsive, professional, and on top of every request."

Rachel H. Jacksonville tenant ★★★★★

"When I tell you this company is a god send — they help us in our time of need. Thank you so much for the excellent service."

chuckys mix bride Local Guide ★★★★★

3.7 stars across 54 Google reviews — the real number, not a curated one. Property management is a hard business done honestly; read them all on Google.

For tenants

Looking for a place in Jacksonville?

Browse our current rentals or apply online — same portal you'll use to pay rent and request maintenance once you're in.

View rentals → Tenant portal login